Nike Q1 revenue $11.21B misses $11.40B with China down 22% — NKE margin and multiple reset
Question
Nike Q1 revenue $11.21B misses $11.40B with China down 22% — NKE margin and multiple reset
Direct answer
Q1 revenue of $11.21B missed $11.40B consensus while Greater China fell 22%, and FY2027 revenue is guided down high-single digits with GAAP EPS at $1.00-$1.20. Invalidate if management reverses the FY2027 guide or China demand stabilizes materially. — bearish pressure on NKE.
- Original publisher
- Market Ontology
- Evidence through
- 2026-10-02
- Published
- 2026-10-20
- Revision
- 1 · 2026-10-20
Cite as: Market Ontology, “Nike Q1 revenue $11.21B misses $11.40B with China down 22% — NKE margin and multiple reset”, revision 1, evidence through 2026-10-02. https://marketontology.com/catalysts/2026-10-02/nike-q1-revenue-11-21b-misses-11-40b-with-china-down-22-nke-margin-and-multiple-bfff9a
| Asset | Direction | Timeframe | Channel | Score |
|---|---|---|---|---|
| NKE | ▼Bear | 1–4 weeks | Catalyst Driven | 62 |
Nike Q1 revenue $11.21B misses $11.40B with China down 22% — NKE margin and multiple reset
Q1 revenue of $11.21B missed $11.40B consensus while Greater China fell 22%, and FY2027 revenue is guided down high-single digits with GAAP EPS at $1.00-$1.20. Invalidate if management reverses the FY2027 guide or China demand stabilizes materially. — bearish pressure on NKE.
Q1 revenue of $11.21B missed $11.40B consensus while Greater China fell 22%, and FY2027 revenue is guided down high-single digits with GAAP EPS at $1.00-$1.20. Invalidate if management reverses the FY2027 guide or China demand stabilizes materially.
- SummaryQ1 revenue of $11.21B missed $11.40B consensus while Greater China fell 22%, and FY2027 revenue is guided down high-single digits with GAAP EPS at $1.00-$1.20. Invalidate if management reverses the FY2027 guide or China demand stabilizes materially.
- NKEDirect directional or hedged short
Illustrative, not advice
- Crowded positioning may already reflect the move
- Counter-catalyst could neutralize the thesis before window closes
- NKE closes above pre-catalyst level on rising volume
- Catalyst narrative is officially walked back or contradicted
- Cross-asset confirmation (rates / FX / vol) reverses direction
- NKE price vs. pre-event level
- NKE volume vs. 20-day average
What happened next
| Asset | Call | Base close | +1 day | +5 days | +20 days |
|---|---|---|---|---|---|
| NKE | Bearishdisagreed | 33.87 2026-10-02 | +0.27% | +2.48% | Pending |
Closing prices from stored daily bars; returns measured from the last close on or before the event date. Not a recommendation.
No verifiable public source recorded for this card.
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