Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY
Question
Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY
Direct answer
Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness. — bearish pressure on NKE.
- Original publisher
- Market Ontology
- Evidence through
- 2026-10-02
- Published
- 2026-10-20
- Revision
- 1 · 2026-10-20
Cite as: Market Ontology, “Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY”, revision 1, evidence through 2026-10-02. https://marketontology.com/catalysts/2026-10-02/nike-q1-revenue-falls-4-3-as-greater-china-sales-drop-22-yoy-eda2ad
| Asset | Direction | Timeframe | Channel | Score |
|---|---|---|---|---|
| NKE | ▼Bear | 1–5 days | Catalyst Driven | 66 |
Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY
Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness. — bearish pressure on NKE.
Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness.
- SummaryNike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness.
- NKEDirect directional or hedged short
Illustrative, not advice
- Crowded positioning may already reflect the move
- Counter-catalyst could neutralize the thesis before window closes
- NKE closes above pre-catalyst level on rising volume
- Catalyst narrative is officially walked back or contradicted
- Cross-asset confirmation (rates / FX / vol) reverses direction
- NKE price vs. pre-event level
- NKE volume vs. 20-day average
What happened next
| Asset | Call | Base close | +1 day | +5 days | +20 days |
|---|---|---|---|---|---|
| NKE | Bearishdisagreed | 33.87 2026-10-02 | +0.27% | +2.48% | Pending |
Closing prices from stored daily bars; returns measured from the last close on or before the event date. Not a recommendation.
No verifiable public source recorded for this card.
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