Nike Q1 sales $11.21B vs $11.40B, China -22% — NKE FY2027 EPS and multiple reset
Question
Nike Q1 sales $11.21B vs $11.40B, China -22% — NKE FY2027 EPS and multiple reset
Direct answer
The revenue miss and 22% Greater China decline push FY2027 revenue toward a high-single-digit drop and GAAP EPS to $1.00-$1.20, compressing discretionary multiples. Invalidates if China demand stabilizes and full-price sell-through recovers before the next guide. — bearish pressure on NKE.
- Original publisher
- Market Ontology
- Evidence through
- 2026-10-02
- Published
- 2026-10-20
- Revision
- 1 · 2026-10-20
Cite as: Market Ontology, “Nike Q1 sales $11.21B vs $11.40B, China -22% — NKE FY2027 EPS and multiple reset”, revision 1, evidence through 2026-10-02. https://marketontology.com/catalysts/2026-10-02/nike-q1-sales-11-21b-vs-11-40b-china-22-nke-fy2027-eps-and-multiple-reset-64bb0b
| Asset | Direction | Timeframe | Channel | Score |
|---|---|---|---|---|
| NKE | ▼Bear | 1–4 weeks | Catalyst Driven | 62 |
Nike Q1 sales $11.21B vs $11.40B, China -22% — NKE FY2027 EPS and multiple reset
The revenue miss and 22% Greater China decline push FY2027 revenue toward a high-single-digit drop and GAAP EPS to $1.00-$1.20, compressing discretionary multiples. Invalidates if China demand stabilizes and full-price sell-through recovers before the next guide. — bearish pressure on NKE.
The revenue miss and 22% Greater China decline push FY2027 revenue toward a high-single-digit drop and GAAP EPS to $1.00-$1.20, compressing discretionary multiples. Invalidates if China demand stabilizes and full-price sell-through recovers before the next guide.
- SummaryThe revenue miss and 22% Greater China decline push FY2027 revenue toward a high-single-digit drop and GAAP EPS to $1.00-$1.20, compressing discretionary multiples. Invalidates if China demand stabilizes and full-price sell-through recovers before the next guide.
- NKEDirect directional or hedged short
Illustrative, not advice
- Crowded positioning may already reflect the move
- Counter-catalyst could neutralize the thesis before window closes
- NKE closes above pre-catalyst level on rising volume
- Catalyst narrative is officially walked back or contradicted
- Cross-asset confirmation (rates / FX / vol) reverses direction
- NKE price vs. pre-event level
- NKE volume vs. 20-day average
What happened next
| Asset | Call | Base close | +1 day | +5 days | +20 days |
|---|---|---|---|---|---|
| NKE | Bearishdisagreed | 33.87 2026-10-02 | +0.27% | +2.48% | Pending |
Closing prices from stored daily bars; returns measured from the last close on or before the event date. Not a recommendation.
No verifiable public source recorded for this card.
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