Intelligence Feed event · Equity · 2026-10-02

    Nike drops on Q1 sales decline and lowered fiscal 2027 revenue guidance

    Question

    Nike drops on Q1 sales decline and lowered fiscal 2027 revenue guidance

    Direct answer

    Nike reported Q1 revenue of $11.21 billion, falling short of the $11.40 billion consensus estimate and down 4.3% year-over-year. While EPS of $0.48 topped the $0.43 estimate, underlying geographical demand weakened significantly, led by a 22% revenue decline in Greater China. Forward guidance for fiscal 2027 pointed to compounding headwinds, with full-year revenue projected to decline in the high-single digits. Management forecasted full-year GAAP EPS of $1.00-$1.20, down from earlier expectations, highlighting ongoing turnaround difficulties.

    Original publisher
    Market Ontology
    Evidence through
    2026-10-02
    Published
    2026-10-20
    Revision
    1 · 2026-10-20

    Cite as: Market Ontology, “Nike drops on Q1 sales decline and lowered fiscal 2027 revenue guidance”, revision 1, evidence through 2026-10-02. https://marketontology.com/market-events/2026-10-02/nike-drops-on-q1-sales-decline-and-lowered-fiscal-2027-revenue-guidance-c4bc71

    EQUITY
    Nike drops on Q1 sales decline and lowered fiscal 2027 revenue guidance
    Nike reported Q1 revenue of $11.21 billion, falling short of the $11.40 billion consensus estimate and down 4.3% year-over-year. While EPS of $0.48 topped the $0.43 estimate, underlying geographical demand weakened significantly, led by a 22% revenue decline in Greater China. Forward guidance for fiscal 2027 pointed to compounding headwinds, with full-year revenue projected to decline in the high-single digits. Management forecasted full-year GAAP EPS of $1.00-$1.20, down from earlier expectations, highlighting ongoing turnaround difficulties.
    NKE
    Impact
    82
    OCT 2
    SIG
    92%
    NKE
    Nike drops on Q1 sales decline and lowered fiscal 2027 revenue guidance
    Nike reported Q1 revenue of $11.21 billion, falling short of the $11.40 billion consensus estimate and down 4.3% year-over-year. While EPS of $0.48 topped the $0.43 estimate, underlying geographical demand weakened significantly, led by a 22% revenue decline in Greater China. Forward guidance for fiscal 2027 pointed to compounding headwinds, with full-year revenue projected to decline in the high-single digits. Management forecasted full-year GAAP EPS of $1.00-$1.20, down from earlier expectations, highlighting ongoing turnaround difficulties.
    → A 22% regional revenue drop in Greater China coupled with lowered FY2027 GAAP EPS to $1.00-$1.20 contracts Nike's forward operating cash flows and valuation multiple.
    Impact
    Nike reported Q1 revenue of $11.21 billion, falling short of the $11.40 billion consensus estimate and down 4.3% year-over-year. While EPS of $0.48 topped the $0.43 estimate, underlying geographical demand weakened significantly, led by a 22% revenue decline in Greater China. Forward guidance for fiscal 2027 pointed to compounding headwinds, with full-year revenue projected to decline in the high-single digits. Management forecasted full-year GAAP EPS of $1.00-$1.20, down from earlier expectations, highlighting ongoing turnaround difficulties.
    Affected
    NKE
    Transmission
    A 22% regional revenue drop in Greater China coupled with lowered FY2027 GAAP EPS to $1.00-$1.20 contracts Nike's forward operating cash flows and valuation multiple.

    How this development reaches the affected companies

    AssetExposure and channelDirectionEvidence
    NKEearnings multiple derating and cash flow contraction on guidance cutDown1-4wNike missed revenue estimates at $11.21B and guided FY2027 revenue to drop high-single digits.

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    What happened next

    AssetCallBase close+1 day+5 days+20 days
    NKEDowndisagreed33.87 2026-10-02+0.27%+2.48%Pending

    Closing prices from stored daily bars; returns measured from the last close on or before the event date. Not a recommendation.

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