Intelligence Feed event · Equity · 2026-10-02

    Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY

    Question

    Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY

    Direct answer

    Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness.

    Original publisher
    Market Ontology
    Evidence through
    2026-10-02
    Published
    2026-10-20
    Revision
    1 · 2026-10-20

    Cite as: Market Ontology, “Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY”, revision 1, evidence through 2026-10-02. https://marketontology.com/market-events/2026-10-02/nike-q1-revenue-falls-4-3-as-greater-china-sales-drop-22-yoy-7c31ab

    EQUITY
    Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY
    Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness.
    NKE
    Impact
    83
    OCT 2
    SIG
    92%
    NKE
    Nike Q1 revenue falls 4.3% as Greater China sales drop 22% YoY
    Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness.
    → Weaker discretionary demand in Greater China reduces revenue volume, forcing promotional margin contraction and lowering full-year forward EPS projections for NKE.
    Impact
    Nike reported Q1 fiscal 2027 financial results showing revenue contraction of 4.3% YoY to $11.21 billion, missing analyst projections of $11.4 billion. While adjusted quarterly EPS reached $0.48 against a $0.43 consensus estimate, regional demand contracted significantly across key markets. The primary regional drag emerged from Greater China, where sales declined 22% YoY. Management lowered full-year fiscal 2027 guidance to project high-single-digit top-line declines and GAAP EPS of $1.00 to $1.20, reflecting ongoing consumer softness.
    Affected
    NKE
    Transmission
    Weaker discretionary demand in Greater China reduces revenue volume, forcing promotional margin contraction and lowering full-year forward EPS projections for NKE.

    How this development reaches the affected companies

    AssetExposure and channelDirectionEvidence
    NKEforward multiple compression and EPS downgrades following lowered full-year sales guidanceDown1-5dNike reported revenue miss of $11.21B (-4.3% YoY) and provided weak fiscal 2027 EPS guidance of $1.00-$1.20.

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    What happened next

    AssetCallBase close+1 day+5 days+20 days
    NKEDowndisagreed33.87 2026-10-02+0.27%+2.48%Pending

    Closing prices from stored daily bars; returns measured from the last close on or before the event date. Not a recommendation.

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