Intelligence Feed event · Equity · 2026-10-02

    Nike Reports Q1 Revenue Miss and Lowers Full-Year GAAP EPS Guidance

    Question

    Nike Reports Q1 Revenue Miss and Lowers Full-Year GAAP EPS Guidance

    Direct answer

    While Nike beat Q1 EPS estimates ($0.48 vs. $0.43 expected), top-line contraction persisted across key regional markets. Management reduced full-year expectations, forecasting high-single-digit revenue declines and lower profitability.

    Original publisher
    Market Ontology
    Evidence through
    2026-10-02
    Published
    2026-10-20
    Revision
    1 · 2026-10-20

    Cite as: Market Ontology, “Nike Reports Q1 Revenue Miss and Lowers Full-Year GAAP EPS Guidance”, revision 1, evidence through 2026-10-02. https://marketontology.com/market-events/2026-10-02/nike-reports-q1-revenue-miss-and-lowers-full-year-gaap-eps-guidance-1e95f8

    EQUITY
    Nike Reports Q1 Revenue Miss and Lowers Full-Year GAAP EPS Guidance
    While Nike beat Q1 EPS estimates ($0.48 vs. $0.43 expected), top-line contraction persisted across key regional markets. Management reduced full-year expectations, forecasting high-single-digit revenue declines and lower profitability.
    NKE
    Impact
    82
    OCT 2
    SIG
    93%
    NKE
    Nike Reports Q1 Revenue Miss and Lowers Full-Year GAAP EPS Guidance
    While Nike beat Q1 EPS estimates ($0.48 vs. $0.43 expected), top-line contraction persisted across key regional markets. Management reduced full-year expectations, forecasting high-single-digit revenue declines and lower profitability.
    → A 22% decline in Greater China revenue drives high-single-digit full-year top-line contraction and compresses NKE operating margins toward the $1.00-$1.20 EPS guidance range.
    Impact
    While Nike beat Q1 EPS estimates ($0.48 vs. $0.43 expected), top-line contraction persisted across key regional markets. Management reduced full-year expectations, forecasting high-single-digit revenue declines and lower profitability.
    Affected
    NKE
    Transmission
    A 22% decline in Greater China revenue drives high-single-digit full-year top-line contraction and compresses NKE operating margins toward the $1.00-$1.20 EPS guidance range.

    How this development reaches the affected companies

    AssetExposure and channelDirectionEvidence
    NKEearnings multiple derating and lowered cash flow projectionsDown1-4wReported 22% Greater China drop and guided FY2027 GAAP EPS to $1.00-$1.20

    Does this development affect your holdings?

    Enter your holdings to check them against this and other recent developments, review the decision that matters most, then set a monitor.

    Check this development against my holdings

    Review your initial audit before choosing ongoing portfolio scanning at $79/month.

    What happened next

    AssetCallBase close+1 day+5 days+20 days
    NKEDowndisagreed33.87 2026-10-02+0.27%+2.48%Pending

    Closing prices from stored daily bars; returns measured from the last close on or before the event date. Not a recommendation.

    No verifiable public source recorded for this card.

    Related

    Check this development against my holdings

    See today's live cards

    Public pages are published 24 hours after the product shows them. Desk shows every catalyst, event and causal reading as it happens, mapped to your holdings.

    Open Desk — $399/month