· Event impact
Global Intimate Apparel Market to Reach $169B by 2035
Transmission path
Demographic shifts and rising middle-class consumption in emerging markets driving long-term retail growth.
Market mechanism
Demographic shifts and rising middle-class consumption in emerging markets driving long-term retail growth.
Extended read
The global intimate apparel market is undergoing a structural expansion, projected to grow by over $70 billion over the next decade. This growth is underpinned by the increasing economic power of women, particularly in the Asia Pacific region. For global retailers like PVH and Victoria's Secret, the ability to capture this emerging market demand while navigating social-media-driven trend cycles will be critical for maintaining market share.
Exposed assets
PVH
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