Impact ledger
The Trade Desk, Inc. (TTD)
6 events mapped to this ticker since 2026-06-15.
Event impact log
| Date | Event | Channel | Direction | Horizon | Impact |
|---|---|---|---|---|---|
| 2026-07-10 | Event | Increased demand for independent demand-side platforms (DSPs) that leverage AI and facilitate first-party data activation, benefiting TTD's programmatic advertising technology. | Bullish | 1-5y | 0.75 |
| 2026-07-10 | Event | Increased demand for programmatic advertising platforms leveraging first-party data and AI. | Bullish | 1-5y | 0.80 |
| 2026-07-06 | Event | Enhanced competitive landscape in the demand-side platform (DSP) and data-driven advertising market. | watch | 3-12m | 0.30 |
| 2026-07-01 | Event | Increased competition in the programmatic advertising and ad tech space. BNAI's enhanced offering could compete for advertiser spend and platform usage. | watch | 3-12m | 0.30 |
| 2026-06-19 | Event | Negative market sentiment towards ad-tech valuations, particularly in the context of traditional media integration; potential re-rating of growth multiples. | Bearish | 1-3m | 0.20 |
| 2026-06-15 | Event | Consolidation in CTV advertising could lead to either increased partnership opportunities with a larger entity or increased competition from an integrated player. | mixed | 3-12m | 0.60 |
This ledger is regenerated from Market Ontology's public event pipeline. For live alerts on new assumption changes for TTD, start a trial or view the TTD entity page.